It’s fascinating to see how inspiration comes from different places. For example, in the latest runway collections we saw how arctic and icebergs were a major influence at Lacoste, and at Vivienne Westwood it was the financial crisis. So when Persol‘s new collection is inspired by the world of photography and analogue cameras, you shouldn’t be surprised.

Entitled Persol Reflex Edition, the Italian brand’s sunglasses pay homage to the “cameras [which] have made it possible to save endless images of the world which surrounds us, and fix them in time and as the memories of generations”. The result is that the designs in this collection look vintage and yet have a classic design. The campaign, shot by Swedish photographer Julia Hetta perfectly capture how the sunglasses’ frames were directly influenced by camera lenses.

What’s also worth noting is that Persol Reflex Edition also marks the first time two sunglasses models (PO 3046S and PO 3047S – both below) feature Polar and Photo-Polar lenses which blocks glare and darkens to suit the environment you’re in.