The latest global gold price has experienced significant fluctuations in recent months, influenced by various economic, political and social factors. In the latest analysis, the price of gold per gram is in the range of $1,890 to $1,920, showing a moderate decline from its peak of $2,050 last year. This decline was triggered by the strengthening of the US dollar and an increase in interest rates carried out by the Federal Reserve. Global gold demand shows an upward trend, especially from the jewelry and investment sectors. Countries such as India and China continue to be major consumers of gold, with India seeing increased purchases ahead of festivals and weddings. Data from the World Gold Council shows that gold demand from China increased 52% in the second quarter of 2023, reaching 150.2 tons. On the other hand, demand for gold ETFs recorded stable inflows, indicating that investors still see gold as a safe asset amidst market uncertainty. In technical analysis, gold price movements show a support level around $1,850. If the price breaks this level, it could lead to a further downtrend, while the nearest resistance is at $1,950. The use of the RSI and MACD indicators shows that gold is currently oversold, which could provide an opportunity for a rebound in the short term. Geopolitical factors also play an important role in determining gold prices. Tensions between major countries, such as the United States and Russia, as well as conflicts in the Middle East region, increase uncertainty and, in turn, increase interest in gold as a hedge asset. Apart from that, the prospect of short-term inflation and monetary policy in various countries will also influence gold prices. Traders and investors are advised to pay attention to important economic data releases, such as the US jobs report and consumer inflation, which may influence interest rate expectations and demand for gold. Market sentiment analysis is also important, because it can provide clues about future gold price movements. With infrastructure improvements being undertaken in various countries and the energy transition towards cleaner sources, demand for gold in industry could increase, supporting future gold price growth. Meanwhile, monitoring the monetary policy of central banks around the world will provide important signals for the direction of the gold market. Through a deep understanding of these market dynamics, investors can make more informed decisions regarding their gold investments.