It’s fascinating to see how inspiration comes from different places. For example, in the latest runway collections we saw how arctic and icebergs were a major influence at Lacoste, and at Vivienne Westwood it was the financial crisis. So when Persol‘s new collection is inspired by the world of photography and analogue cameras, you shouldn’t be surprised.

Entitled Persol Reflex Edition, the Italian brand’s sunglasses pay homage to the “cameras [which] have made it possible to save endless images of the world which surrounds us, and fix them in time and as the memories of generations”. The result is that the designs in this collection look vintage and yet have a classic design. The campaign, shot by Swedish photographer Julia Hetta perfectly capture how the sunglasses’ frames were directly influenced by camera lenses.

What’s also worth noting is that Persol Reflex Edition also marks the first time two sunglasses models (PO 3046S and PO 3047S – both below) feature Polar and Photo-Polar lenses which blocks glare and darkens to suit the environment you’re in.

Set to bring the party vibe to the Alps, Panama is one of Australia’s finest indie music groups to earn global success with their distinguishing synth pop sound. Reigning from Sydney, the boys will arrive on the slopes following an international tour throughout Europe and the USA.

Highlighting an exhilarating snow season filled with beautifully Swedish festivities, Sounds in the Snow will be a free gig presented by Rekorderlig Cider for all ski and snowboard enthusiasts to enjoy, before kicking back and relaxing at the Rekorderlig hot pools for a European Après experience.

Nikki Langford, Marketing Manager for Rekorderlig said the event was the perfect way to end the winter and ski season.

“We are thrilled to announce Panama at Sounds of The Snow. With their electro pop sound, the group are sure to shake up the mountains for an afternoon of great tunes with warm winter cider. Having created the ultimate après-ski environment in Thredbo for the Australian snow season, what better way to close out the winter months than with such a unique experience at Sounds in the Snow” said Ms Langford.

Held during the annual Toyota One Hit Wonder weekend, the music gig will take place by the Rekorderlig Hot Pools at the Thredbo Alpine Hotel.