The word good is important in many ways, from ethics to religion and philosophy. It has a complex and varied history of usage, but is commonly understood to mean something desirable or valuable, or that which is in accord with a moral code. It is often contrasted with evil, or what is wrong or harmful. In most Abrahamic religions, angels are portrayed as being good and demons as bad.

A good article will draw the reader in by being interesting and engaging. It should include a hook, such as a question or startling fact. This will create a sense of anticipation in the reader, and they will want to continue reading. It should also be written in a way that is easy to read and understand. This will be achieved by using short sentences, simple vocabulary and a clear structure.

In addition to containing high quality main content, the article should have a descriptive and helpful title. It is also important to ensure that the article is published on a reputable website, as this can help it rank well in search engines. The title should also contain a number of keywords that are related to the topic of the article.

Another important trait of a good article is that it should have a high level of expertise, authority and trustworthiness (E-A-T). This can be achieved by including links to trusted sources, citing relevant research, and providing expert opinion. The E-A-T of the article is particularly important for SEO, as it can have a significant impact on its ranking in search engines.

The adjective good is used as a suffix to many linking verbs, such as taste, smell, look, feel and seem: Everything tastes good. The biscuits smell good. You’re looking good today. It can also be used to describe a state of being: I’m feeling pretty good about this project. It can also be used to describe virility: He’s got the goods to attract the girls.

The word good is also used to refer to something that benefits someone or something: He went to the doctor for the good of his health. Modernizing an old building can do more harm than good. Ambition can be a force for good, but it’s important to keep it in check.